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Brands

Super-serving passionate audiences.

Maidthorn builds, operates and partners with specialist brands around communities with strong identity, engagement and global potential.

Country music

CountryLine

A global media and membership brand for country-music fans, spanning radio, television, digital, social and live experiences.

Backed by Sir Elton John.

Visit CountryLine
Classical music

UnClassical

A new talent-led entertainment brand created with Alexander Armstrong to bring classical music to a broader global audience.

Visit UnClassical
Art

SEEN

A next-generation art platform helping people understand, navigate and collect art with confidence. Membership, advice and content designed to make the art world more transparent and accessible.

Visit SEEN
Selected track record
Performing arts

Marquee TV

Co-founded by Simon Walker and developed through Maidthorn, Marquee TV is the global streaming service for performing arts, working with leading cultural organisations around the world.

Described by the Financial Times as “Netflix for the arts”.

Visit Marquee TV
What’s next

More to come.

Pipeline ventures include jazz, arts education and new opportunities built around exceptional talent, brands and institutions.

Talk to us

What should the next global passion brand be?