- WHAT WE DO
Supporting venture partners with a focus on the use of NFTs in offering new products and services to subscribers. Applications include digital content ownership, ticketing, rewards, incentives and other initiatives.
Non-Fungible tokens are a distinct type of token in a blockchain ecosystem. Each token represents a unique digital asset (that can be linked to a physical asset) but is not interchangeable with other tokens. Today, NFT’s are typically used to represent digital artwork. By tokenising digital artwork using an NFT, ownership can be proven easily by simply holding the representative token. However, ownership can also be fractionalised or traded, for example, creating new marketplaces and benefits to owners.
Subscriber benefits issued as NFTs: Digital channels can issue tickets, event passes, VIP status, premium access rights, etc. to direct subscribers via a marketplace platform. Users hold their NFTs using a wallet that gives them direct control. The marketplace platform allows for simplified issuance of the NFTs and offers users an outlet for selling their NFTs. The secondary market contributes revenues to the channel through trading fees and serves to attract new users.
Original content issued as NFTs: The channel partner can leverage original content to create unique ownership opportunities for subscribers. NFTs can be issued as memorabilia (unique moments from popular events) or as benefactor perks (supporting original content comes with NFT ownership). In this way, NFTs can support a user’s agenda whether they see themselves as collectors or benefactors. Original content NFTs could also be produced directly by artists, allowing performing artists to auction one-of-a-kind performances directly to viewers.
- WHAT WE DO
Supporting venture partners with a focus on the use of Smart Contracts built on the blockchain. Facilitating automated interactions with subscribers and engagement opportunities for viewers; Direct Voting, Pay-per-view, Access Rights, Access Transfer, Direct Funding.
A Smart Contract provides automation potential within a blockchain ecosystem. Smart contracts are sets of code that produce an output given a required input. Today, smart contracts are used to automate the transfer of funds or the ownership of an NFT, for example. Smart contracts benefit users by providing an alternative to an escrow. Direct transactions can be committed to without the need of an intermediary to secure the transaction. Instead, the code of the smart contract secures the transaction.
There is the potential for the digital platform to serve as the basis for growing and galvanising a performing arts community or music fan club globally. Smart contracts can provide the basis for users to interact, engage, and fuel creative production, to enhance their experience beyond the passive consumption of content. To this end, smart contracts can support opportunities with direct feedback and ensure viable content creation.
Smart Contract applications include formalising feedback loops with subscribers for the purposes of engagement, access rights, and financing:
Voting mechanisms: The venture partner can reward users for feedback provided via a voting mechanism that is secured using smart contracts. Voting can include selecting new content options, choosing platform features, general surveys, etc. Overall, voting serves as an engagement tool and offers users a discrete way to shape their dedicated channel.
Pay-per-view/Access rights: Access rights can be transferred directly to users who meet certain requirements (i.e. Fulfilling certain engagement metrics) or to non-subscribers who wish to pay a premium fee for a specific event/piece of content. The automated transfer of access rights via smart contract can support the NFT marketplace and unique access rights.
Crowd-sourced content funding: The channel partnership could create a dedicated “Go Fund Me” page, secured by blockchain-based smart contracts. Here, the community could directly support creative projects for broadcast on the channel by their favourite creators. Through the use of smart contracts, funds could be protected in ways that current web-based funding platforms cannot. Funds could be returned automatically if the fundraising goal is not met and funds could be yield-producing while they are “locked-up” during the fundraising period. When combined with NFTs, content creators could commit to issuing NFTs to benefactors of their new work.
- WHAT WE DO
Supporting venture partners with a focus on the application of Tokens. Providing alternative financing opportunities and new revenue streams through the tokenisation of licensing and royalty streams.
Similar to NFTs, tokenisation refers to the representation of an asset digitally. When the asset is not unique, for example a portion of a revenue stream or royalty proceeds, it is said to be fungible or interchangeable. In these situations, a different token standard can be used that allows for more flexibility and functionality. Tokens are, in essence smart contracts. However, they are transferable. So, through the use of an interchangeable token, the venture partner can both ensure actions or outcomes and enable trading between parties autonomously.
Tokenised Royalty Streams: When producing original content, the venture partner can issue royalty streams to investors in the form of tokens. Tokenised royalty streams provide liquidity options for investors and allow royalty streams to be traded or acquired for a premium when performances have proved their earning potential. Royalty tokenisation leverages earnings that can be automated and paid out using smart contract functionality.
With Tokenised Licensing arrangements the venture partner can create tokenised licensing rights for its original content to achieve various content-specific strategies. For example, content could be protected as exclusive by issuing limited licensing agreements. Rights to broadcast could require that third parties buy and sell representative tokens, inflating the price of the right to air a certain performance. Similarly, licensing rights could be sold to investors who want to benefit from royalties in the future. Tokenised licensing rights can then in a way create a new investment tool for arts benefactors.